A Simple Path to Sustainability: Green Business Strategies by Fred M. Andreas, Elizabeth S. Cooperman, Blair Gifford,

By Fred M. Andreas, Elizabeth S. Cooperman, Blair Gifford, Graham Russell

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<i>A easy route to Sustainability: eco-friendly company recommendations for Small and Medium-Sized BusinesseS&Lt;/i> is designed in particular to assist smaller corporations percentage within the advantages that movement from sustainability. equipped round case histories showcasing 12 small to medium-size businesses (SMEs) that experience extraordinary files of sustainability, this exact, hands-on advisor may help readers decide on and improve sustainability recommendations and adopt the selling and administration tasks precious for success.

The stories accrued right here aspect each one company's trip from preliminary concept via construction a brand new tradition, enticing stakeholders, gaining aggressive virtue, and making plans for the long run. every one examine additionally covers the demanding situations encountered, successes and screw ups, and classes discovered. instances are founded round particular topics, together with a marketing/public family members viewpoint, a probability administration point of view, an organizational tradition point of view, and a brand new product improvement viewpoint. Taken as a complete, those tales do greater than tell. they'll motivate managers to develop into eco-friendly marketers, project sustainable ideas which can attain spectacular benefits.

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Extra resources for A Simple Path to Sustainability: Green Business Strategies for Small and Medium-Sized Businesses

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A firm needs to decide which scope to include that is most relevant to stakeholders and provide assessments that will enable the greatest potential efficiency and emission improvements. Because the measurement of greenhouse gas emissions associated with a specific product is constantly evolving, and because official standards are still being developed, industry standards are often used. com/) and the Climate Conservancy4 assessment, which concentrates only on greenhouse gas emissions and is thus a narrower assessment.

S. methane capture projects. A VER represents a reduction of one metric ton of carbon dioxide (CO2) or its equivalent. Eco-Products also provides on its Web site case studies of its customers and their sustainability achievements. html). The video also portrays how the owners determined the costs of doing business and their decision to become a zero-waste hotel. From the start, the owners felt that they would need to absorb the costs to become a zero-waste hotel, but, to their surprise, they found that they had a large increase in new customers in their new sustainable niche, which increased revenues to absorb the costs.

LEED Silver certification for the Boulder Community Hospital Foothills Campus in Boulder, Colorado, in 2003—the first health care project in the nation to receive LEED Silver certification. Measuring Costs and Benefits 19 • Recognition as a zero-waste hospital from Eco-Cycle, including improvements in water efficiency, environmentally preferable purchasing, and utilizing alternative energy, eliminating mercury, working on latex and PVC elimination, and promoting alternative transportation. • Other environmental awards, including the Rotary Our World Award, the Bronze Award in Colorado Environmental Leadership, the Colorado Recycles Award—Overall Recycler of the Year, the Hospitals for a Healthy Environment Environmental Leadership Award, and the MakingMedicine-Mercury-Free Award.

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